Secret Recipe - 10283 Words

Executive Summary This report is done under the subject of HBM222 Marketing Planning, a report on marketing plan for Secret recipe. Marketing plan included information and background about Secret recipe, the process of strategy marketing, consisted of a target markets and a marketing mix. It’s also included time-related details such as expected costs and revenues for the strategy. . In this report, there were 6 main sections or parts. The first part was introduction and situation analysis, provided some background about Secret recipe and contained an appropriate analysis of Secret Recipe including the SWOT analysis, macro environment analysis, and industry environment, critical success factors (CSF) and so on. The second part was†¦show more content†¦In this report, we analyze Secret Recipe current business situation to determine its strengths and weaknesses. Future business strategies are then developed to maintain Secret Recipe’s position in the food and beverage industry. Secret Recipe needs to maintain its current good performance which has been achieved from its famous cakes and fusion food. Good quality and product distinction are always the two main criteria for it to achieve its business success. Other product categories such as beverages must have these criteria so that all products of Secret Recipe can penetrate into consumers’ taste and preferences. Certainly, a good and healthy budget is necessary for Secret Recipe to continue on its road to another businessShow MoreRelatedSecret Recipe821 Words   |  4 PagesIntroduction a. The business nature of the organization The Secret recipe’s real corporation name is Secret Recipe Cakes amp;Cafà © Sdn.Bhd. Dato’ Steven Sim is the founder of Secret Recipe and their first outlet in SS2, Petaling Jaya; in 1997.They are locally registered companies under Companies Commission of Malaysia. Secret Recipe is a lifestyle cafe chain has become a household name following its debut 1997. It is a Malaysia born franchise Business.The Company has registered an impressiveRead MoreSecret Recipe4020 Words   |  17 PagesConclusion 13 Reference List 14 1.0 Introduction Secret Recipe has successfully entered the China market as stated in assignment one. Secret Recipe has established two of their main headquarters at two of China’s most prosperous cities: Beijing and Shanghai. The successfulness of the establishment has provided Secret Recipe a foundation in the Chinese Market. The attractiveness and high growth rates of the market have encouraged Secret Recipe in expanding its Chinese market network. This reportRead MoreSecret Recipe10299 Words   |  42 Pagesmarketing plan for Secret recipe. Marketing plan included information and background about Secret recipe, the process of strategy marketing, consisted of a target markets and a marketing mix. It’s also included time-related details such as expected costs and revenues for the strategy. . In this report, there were 6 main sections or parts. The first part was introduction and situation analysis, provided some background about Secret recipe and contained an appropriate analysis of Secret Recipe including theRead MoreSecret Recipe Plan10552 Words   |  43 Pages1.0 EXECUTIVE SUMMARY After the authorization of Secret Recipe as a title of our assignment by respected lecturer, we would able to start assignment on time. Our team of 8 members has been queried to assess the market for Secret Recipe in order to develop a marketing strategy with properly planning’s for the Secret Recipe. The main objective of we doing this report is to identify the Secret Recipe currently management and communication level in business in order to develop an successful marketingRead MoreSecret Recipe Plan10568 Words   |  43 Pages1.0 EXECUTIVE SUMMARY After the authorization of Secret Recipe as a title of our assignment by respected lecturer, we would able to start assignment on time. Our team of 8 members has been queried to assess the market for Secret Recipe in order to develop a marketing strategy with properly planning’s for the Secret Recipe. The main objective of we doing this report is to identify the Secret Recipe currently management and communication level in business in order to develop an successful marketingRead MoreSecret Recipe Business Plan10949 Words   |  44 Pagesthis business plan is to secure a long term funding to open a Secret Recipe Cafà © franchise in Perak. The 5 owners in company are investing Rm 30,000 each person and total up to Rm 150,000 in total. The long term loan we are seeking is in the amount of Rm 300,000, and if approved it will be amortized to 10 years. We will be forming a private limited company, Infinity Private Limited Company to get the franchisee license from Secret Recipe Cakes Cafà © Sdn Bhd and open our franchise shop as the firstRead MoreSecret Recipe Uses Ibm Surepos642 Words   |  3 PagesSecret Recipe uses IBM SurePos amp; iWaiter solutions to empower staff to increase sales and improve tracking of its franchisees sales Secret Recipe Cakes amp; Cafe (Secret Recipe) is a retail food-services company in Malaysia with more than 80 caf?locations. Established in 1997, Secret Recipe is a Malaysian company that produces and markets high-quality cakes, desserts and fusion food. Secret Recipe expanded significantly when it opened 82 moderately priced cafe, including 11 in SingaporeRead MoreIf You Love Good Food And Love Eating Then Chances Are1623 Words   |  7 Pageshelp improve the taste of your dishes. Do not be shy or proud to ask another person about their recipe or techniques used.2) Dedicate a spiral notebook to writing favorite recipes from immediate family members, extended family, friends or even strangers who you may meet at a party. If there is a dish I like, I make it a point to at least ask for the recipe and if I get it, I write it down in my recipe book as soon as possible.3) Try cooking the dish before you begin to forget the details4) As youRead MoreLike Water For Chocolate By Laura Esquivel1109 Words   |  5 PagesLaura Esquivel, creates a unique take on books by combining a cook book with a novel. Through the use of delicious recipes to further the story line, it creates a special way of telling a story that leaves readers both hungry and emotional. Each chapter has its own recipe, usually a traditional but nonetheless exquisite recipe that reflects the specific nature of the chapter. Each recipe combines general themes throughout the book such as passion, heat, and a certain kind of sadness. Tita, the mainRead MoreUnfair Competition Of Chicago, Il1254 Words   |  6 PagesKeywords: unfair competition in Chicago, IL, related antitrust in Chicago, IL trade secret protection in Chicago, IL, intellectual property lawyer in Chicago, IL Filing Suit for Unfair Competition in Chicago, IL Unfair competition in Chicago, Illinois refers to economic harm caused to an individual or organization due to some sort of deceptive practice. Unfair competition in Chicago, Illinois may refer to acts that are used to confuse consumers, as well as a number of other actions that are inappropriate